Anders Melgaard
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Lichte Zeden Exhibition - Van Gogh Museum

Lichte Zeden - exhibition at the Van Gogh Museum

During my internship at Valkenberg & Janssen in Amsterdam we worked on branding and graphic design for 'Lichte Zeden' – in English 'Easy Virtues' – an exhibition about prostitution seen through the eyes of Vincent van Gogh, Edgar Degas, Henri de Toulouse-Lautrec, Pablo Picasso and many other well-known 19th-century artists. 

 

I supported in generating ideas for design and concept + polishing up logo and typography.

Exhibition design: Clement & Sanôu
Graphic design: Valkenberg & Janssen

 
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The startingpoint was a piece of cloth.
It can conceal but also reveal what's underneath.

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Pop up location on a corner in the Red Light District

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